أساليب التسويق والترويج السياسي لتشكيل الصورة الذهنية

Abstract

The research aims at finding out the most prominent methods of political marketing which electional and political compaigns use and finding out the most important methods, which the media use for forming political mental image for audience. The study includes three chapters. The first chapter deals with the frame work of the research. The second chapter deals with the methods and concept of political marketing, while the third chapter deals with the concept political promotion and the formation of mental image. The study reach is to some results: 1- The methods which are used in electional and political compaigns; are represented in a methods of studying of public opinion and a methods of analyzing market data and also a method of identifying political product as well as a method of mass communication and rules of political persuasion as well as identifying the method of media and the planning of electional and political compaigns and then a method of financing the political compaign. 2- The methods, which are used in the media to form the mental image for audience, are represented in selecting events and information, coloring and twisting foects also concentrating on certain events as well as using special phrases and terms.