Cultural Globalization and its Representations in the Contemporary Global Discourse of the Art of Formation
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Abstract
The research tackles the following questions
1- What are the pressures exerted by cultural globalization in broadcasting and absorbing contemporary global visual discourse ?
2- Is there social communication in art that depends on the exchange between production and reception according to cultural globalization?
This study analyzes the effects of cultural globalization techniques on the evolution of contemporary art's structure, as well as its practices and reception. The research objective encompasses the examination of cultural globalization within contemporary global visual discourse. The research parameters were established by examining cultural globalization within contemporary global visual discourse in Europe and the United States within the period 1954 to 2013. The second chapter comprised two topics: the first, Cultural Globalization, and the second, Cultural Communication in Contemporary Visual Discourse. The third chapter implicitly presented the community and models of the research sample, which were intentionally selected, comprising four models. In the fourth chapter, the researcher identified significant findings, including that cultural globalization can lead to the stereotyping of societies due to global openness, irrespective of individual awareness of this phenomenon. The study concludes that electronic communication of cultural globalization is the new reception factor in this era.
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