Media Content of Female Influencers on Instagram: A Descriptive Study
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Abstract
This study aims to introduce the media content of influencers on the Instagram, by clarifying the concept of influencers and their types, whether influencers in the field of fashion, beauty, lifestyle, or other fields. This study also includes highlighting their distinctive characteristics and features, such as the ability to communicate with the public, influencing purchasing decisions, and the importance of originality and credibility in building a fan and artistic base. The study addresses their characteristics, features, and the roles they play in society, including how they use social media platforms as promotional and marketing tools, which provides a sufficient understanding of the role they play in multiple fields.
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References
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