أولويات الاهتمام في الخطاب الاعلامي الصحي حول جائحة كورونا – دراسة تحليلية لخطابات منظمة الصحة العالمية للمدة من 1 -3 لغاية 30 – 4 – 2021

Abstract

This research came under the title (Priorities of Attention in the Health Media Discourse about the Corona Pandemic - An Analytical Study of the World Health Organization's Discourses for the Period from 1-3 to 30-4-2021), and the researchers intended to identify the most important topics on which the health media discourse focused on Corona pandemic in the speeches of the World Health Organization, including knowledge of topics related to vaccines, treatments and prevention, as well as the role of governments in addressing this pandemic? This research is descriptive in terms of type, in which we relied on the content analysis method by using the analysis form, and the research community was represented by the speeches of the Director of the World Health Organization about the Corona pandemic, and his sample was (36) speeches, for the period from January 1 until April 30, 2021, and after Conducting the analysis process showed us that the priority of attention in the speech was about vaccines, at a rate of 40.52%, and then focus on the most important results of the pandemic, and it was at a rate of 15.73%, followed by attention to preventive measures, as it got 15.13%, then the focus came on the role of Governments during the pandemic, and got a rate of 10.28%, and then attention to the issue of treatments, with a rate of 9.47%, and the last of which was the share of the issue of disease transmission, which got 8.87%.